First there was the announcement of Tory Sport – the new sportswear line by Tory Burch, now comes the Derek Lam 10C line in collaboration with Athleta (which launches online and in stores today). And after perusing the new Bloomingdale’s fall catalog it made me realize just how many designers have jumped on the designer sportswear bandwagon. Is it because women wear leggings too often? And leisurewear seems to be worn as regular clothing – the new sportswear line by Rebecca Minkoff is called Athleisure, she may be on to something… I admit, I splurge for pricey workout pants and a decent sports bra is always a good idea, but overall I don’t know if I’d seek out higher priced designer labels for my sportswear. Or maybe I’m afraid to buy into any of these fancy collabs because then my $5 Old Navy tank or $12 sports bra from TJ Maxx won’t seem so nice anymore, ha!
As NY Fashion Weeks starts this week and we finally see the new Tory Sport Collection, what are you thoughts on the recent surge in designer sportswear?
Images: 1. Cynthia Rowley for Bloomingdale’s / 2. Rebecca Minkoff / 3. Mara Hoffman for Bloomingdale’s / 4. Derek Lam 10C for Athleta / 5. Trina Turk
Styled by Jess 
Oh I had no idea about this. I totally need to check out Derek Lam’s line at Athleta. Thanks for posting about this.
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